PHILANTHROPY


A WORD FROM ONE OF OUR FOUNDERS
- Villjam Edström -
I do not know if it has anything to do with age, but as we get older we tend to start looking at the world from a different perspective. Instead of mostly thinking about one self, the view of the world changes to include everyone. For me to be happy, so must the people I care about be. 
When I and p-a first started talking about this brand, the first thing that came up was how we could contribute to something good. The choice to donate money to fund prostate cancer research was a given as both our fathers got the disease all too early. Unfortunately, my did not make it.